Yet other organizations dismiss DevOps as a passing fad, or simply don’t think that DevOps applies to them because they are not software companies. The facts, however, support the growing consensus that DevOps is here to stay, and that the benefits of DevOps extend to organizations in any industry. If they have not already started, organizations will need to transition to DevOps soon to remain competitive – even to stay relevant. At first, that may sound like hyperbole, but an increasing number of companies are finding out the hard way that almost every company is a software company, that developers will seek employment at companies where they can innovate instead of fight fires all day and that DevOps is a common sense way to gain a sustainable, competitive business advantage. DEVOPS CAN DISRUPT INDUSTRIES AND SPEED INNOVATION When the healthcare.gov website launched and promptly fell over, there was plenty of blame to go around. Development teams had access to effective tools for software configuration management as well as CI and CD - two enabling technologies for automating DevOps practices. The teams failed, however, to commit wholly to these practices. It took months to respond to the failed launch, and the resulting political fallout led to high- visibility resignations. Contrast that outcome with that of JPMorgan Chase, which provided its customers with secure, stable mobile apps for traditional banking activities as well as new, modern capabilities such as remote check deposits and instant funds transfers. Providing customers with these capabilities early and rapidly helped Chase improve its 2 ranking from the lowest in customer satisfaction among large banks in 2010 to the highest in 2014 . These two examples are representative of the challenges experienced by many organizations that struggle to deliver software and show the kinds of disruptive, accelerating effects that DevOps can have. Companies that have embraced DevOps are better positioned to solidify their position in existing markets, expand into new markets and even disrupt entire industries. DevOps not only helps Netflix deploy thousands of times each day, for example, it also helped the company disrupt the entire cable and TV industry. What is DevOps? 8