DEVOPS TODAY When research shows that most companies surveyed are planning to or are already transitioning to DevOps enabled by CD, that speaks to the current popularity of DevOps. It does not fully address the question about the status of DevOps as a passing fad or lasting foundational shift. An answer to that question can be found by taking a closer look at the companies that have already adopted CD practices and a DevOps culture. Many of these companies are the established leaders in their respective industries and hold a dominant market position. Having made substantial, long-term investments in CD and DevOps, these companies decided some time ago that DevOps is no mere fad. As a result they are already seeing impressive benefits. For example: » Amazon, the leader in public cloud infrastructure, now releases on average every second4 » Etsy, the leading peer-to-peer e-commerce marketplace, went from deployments that took hours 5,6,7 to deploying changes 50 times per day » Ticketmaster, the world’s leading ticketing company and one of the world’s top 10 e-commerce sites, deploys to production at the end of every sprint or multiple times per sprint8,9 » Netflix, disrupter of the entire cable and TV industry and responsible for about 30% of North American internet traffic, deploys thousands of times daily10,11 » Nordstrom, a leading fashion specialty retailer with 323 stores in the U.S., increased the pace of releases to monthly from just twice per year12 » Allstate, the largest publicly held personal lines property and casualty insurer in the U.S. is now 13,14 delivering new applications in half the time it took to deploy a single new feature » Coca Cola, the world’s third most valuable brand, has accelerated project delivery as much as 50% and cut defects in production by about half15 What is DevOps? 12